Jaguar is introducing two carbon dioxide offset programs in order to reduce its carbon footprint. Jaguar South Africa MD Andrew Daniel says the first of these is a program to offset the CO2 emitted during the assembly of all vehicles produced at the company’s two manufacturing plants, in the UK. “We will focus on three actions: switching from fossil fuels to renewable energy, promoting renewable technology, and improving energy efficiency within communities and industry alike,” he said.
Simultaneously, the company is introducing a voluntary program for Jaguar owners wishing to financially offset the CO2 emissions of their vehicles. This is valid for both new and pre-owned vehicles. Owners who elect to participate in this program can visit https://www.jpmorganclimatecare.com/jaguar.
On the site Jaguar owners can provide basic information such as the specific Jaguar they drive, the fuel and engine type, transmission and mileage they wish to offset, and then use a calculator to work out their carbon emission footprint, and make a payment accordingly.
“Funding will go towards real environmental technologies that can be introduced in different places or communities to reduce CO2 emissions – such as wind turbines or solar power,” explains Daniel.
In addition to the reassurance that they are doing their part to save the planet, participating owners will receive a certificate from carbon offsetting expert ClimateCare, which is administering the program on Jaguar’s behalf.
The program will support the offset of around 70,000 tons of CO2 in 2009.