Menlo Electric, a fast-growing solar component distributor in EMEA region, announced its expansion into the Middle East and North Africa markets. The company’s efforts aim to improve the availability of renowned global manufacturers in the region – namely Deye, Tongwei, Jinko and Sungrow – to meet the growing demand for high-quality solar components.
After making a successful debut in South Africa in January 2023 and capturing a 10% market share within a span of only five months, Menlo Electric is now ready to continue its achievements in the new region.
Menlo Electric aims to establish partnerships with proven industry leaders offering long-term warranties for their equipment. These partnerships will enable Menlo Electric to become a trusted partner for local businesses and institutions, providing them with reliable and efficient solar solutions.
The key markets that Menlo Electric will initially focus on in the region include the United Arab Emirates, Saudi Arabia, Morocco, Iraq, Lebanon, and Jordan. To meet the diverse needs of these markets, Menlo Electric has strategically partnered with top solar component manufacturers, resulting in the signing of several important agreements.
One notable agreement is the initiation of cooperation with Tongwei. Additionally, Menlo Electric, in collaboration with Sungrow, has secured a commitment of 2 GW to drive energy transformation in Europe, Africa, and the Middle East. What’s more, in partnership with Deye, the company has secured an additional 100 MW specifically for the MENA market. These agreements serve as strategic steps that will enhance Menlo Electric’s presence and contribution to the energy sector in the region.
“With our entry into the MENA market, we are thrilled to offer clients access to a range of renowned brands that were previously underrepresented in the region,” says Bartosz Majewski, CEO of Menlo Electric. “Through strategic partnerships, such as our collaboration with Deye and Tongwei, and in selected markets with Jinko and Sungrow, we can now provide customers with a comprehensive portfolio of high-quality PV components tailored to their specific needs. These collaborations will help us to deliver premium renewable energy solutions to our customers at competitive prices.”