NRG Energy, Inc. and Goal Zero signed an agreement to expand NRG’s consumer products. David Crane, President and CEO of NRG, said: “With the addition of Goal Zero’s feature-rich personal solar solutions, everyone can experience solar firsthand and can count on NRG to provide the full range of power solutions at home and on the go.”
Goal Zero currently markets a suite of portable solar power and battery-pack products and accessories and has strong research and development capabilities. However, the company was originally conceived to solve humanitarian challenges, focused on aid to the Congo and the compelling need for a fossil fuel – free source of reliable electricity in sub-Saharan Africa. Goal Zero CEO and founder Robert Workman said, “Both companies have proven track records of helping those in need with services and products, whether it is lighting a hut in Congo or a school in Haiti."
Through this acquisition, NRG adds the third leg to its NRG Home end-use energy consumer strategy built around harnessing the reciprocal synergies and cross-selling opportunities between system power, residential solar, and personal power. Each part of the strategy supports the other through shared access to multiple distribution channels and customer bases. NRG expects to combine product and service offerings; for example, educating Goal Zero customers about the possibilities of rooftop solar and combining portable Goal Zero solar products with NRG’s retail electricity offers.
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