Chevron Corp. today announced the launch of a US-based public campaign called "I Will" in an effort to raise awareness of the importance of energy efficiency and conservation. In conjunction to the company’s www.willyoujoinus.com website, this campaign recently debuted on television and in major print publications.
The website introduces a number of new features including an Energy Generator that shows users how simple actions can produce savings. Participants may also select a different way to save energy and learn more about how the saved energy can be applied in other places like powering a school or hospital.
"Energy efficiency is the cheapest and most reliable source of new energy that we have," said Chevron Vice Chairman Peter Robertson. "With demand for energy continuing to rise across the United States and around the world, it’s imperative that we use the resources we already have more efficiently. We hope our new campaign will help raise awareness of the power of energy efficiency and encourage individuals to take actions to use energy more wisely."
Chevron began focusing on energy efficiency as part of its long-term strategy in 1992, when it began tracking energy use across its worldwide operations. Since then, the company has improved its internal energy efficiency by 27%.
"Chevron is committed to expanding its energy efficiency and conservation efforts both inside the organization and outside," Robertson said. "Through our energy efficiency business, Chevron Energy Solutions, we’re helping institutions and businesses become more efficient."