The World Bank-IFC program, Lighting Africa, launched a two-year consumer education campaign in Tanzania to promote solar off-grid lighting and energy products in off-grid communities.
The campaign, titled ‘Ngaana Sola – NdoMpangoMzima,” (shine with solar, it is the complete deal), is aimed at raising consumer awareness about the benefits of modern, quality solar off-grid lighting, helping communities make informed purchasing decisions.
It will feature a range of warrantied products that meet Lighting Global Quality Standards.
The campaign will also communicate innovative business models in solar energy such as Pay-As-You-Go (PAYGO) service, a mobile-money platform that lets consumers pay for the products in small installments, making the product affordable to various income groups.