PricewaterhouseCooper (PwC) global forest, paper, and packaging leader Clive Suckling said looking into sustainability could be a long-term solution for the industry. “The economic crisis exacerbated existing market declines and precipitated steep drops in demand in many forest, paper and packaging companies. The industry is standing on the brink of major changes and the need for transformation is generally accepted.” He added, “Executives need to look beyond short-term survival to the long-term future of their companies and the new challenges ahead. For instance every forest, paper and packaging company needs a considered strategy around bioenergy and raise the profile of its role in creating sustainable products.”
PwC released a survey of 33 industry executives from North and Latin America, the Middle East, Europe, Africa, and
While the FPP industry has many critics, it insists that its carbon footprint is significantly less than what is perceived by many. However, the FPP industry will need to do what oil majors are attempting to do: promote its sustainability goals.