Rimini (Italy), 9th November 2020 – At the end of the first week of the Ecomondo and Key Energy Digital Edition’s Double Green Digital Week, organized by Italian Exhibition Group (IEG), it is already possible to outline a widely positive balance regarding the interest aroused among the sectors’ industry and trade members by this innovative digital expo, which, for reasons of force majeure, replaced the traditional live expo. The webinars and workshop which ran from 3rd to 6th November, for a total of over 500 hours, were followed by 31,200 participants.
Moreover, 400 companies decided to use Italian Exhibition Group’s digital platform (accessible following registration from the web sites https://en.ecomondo.com and https://en.keyenergy.it ) and will have another week’s time, until 15th November, to present their virtual stands and organize chats, calls or schedule business meetings in the slots available. The platform enables to explore the latest technological innovations, download technical specs and watch presentation videos, as well as request info on services and products. It is also possible to discover the numerous startups selected ad hoc, ready to offer added value to the innovation of enterprises, which must respond rapidly to the global challenges of the climate, food, the environment and life quality. So it’s an exclusive marketplace for making contact with the green chain’s key companies.
Alessandra Astolfi, Group Brand Manager, Green Technologies Division IEG, states, “Ecomondo and Key Energy Digital Edition are at the mid-way mark and we can already draw some conclusions. First of all, the scientific community, the stakeholders and members of the institutions have expressed great satisfaction with the calendar of the four days of conferences and workshops that we have transferred to the digital platform, covering issues that are currently at the centre of the agendas of all the governments and of the business, finance and public administration worlds. There has also been considerable response on behalf of the sectors industry and trade members and professionals, with really massive overall digital participation. The participation on behalf of the Italian government was also extremely satisfying, as was the aegis of the European Commission. We wish to share this approval with the heads of the two expo’s scientific committees, Professors Fabio Fava and Gianni Silvestrini. Secondly, a message of a tangible nature was launched from Ecomondo and Key Energy. We are a reference point, marketplace qualified and think-tank for the green economy. We have strengthened interaction with public decision makers: from this edition a package of proposals was submitted by the States General of the Green Economy, which ranged from technological innovations for the production of green hydrogen to incentives for technology for recycling waste plastic, ANEV presented its “manifesto” for boosting wind power; and these are just two examples. This is therefore a tradition that is going from strength to strength, if we consider that just last year at Ecomondo and Energy talks started on energy communities, which are now beginning to find space in the national regulatory framework.”
Next week, from 9th to 15th November, the webinars and online workshops can be viewed on demand by those registered on the two expos’ digital platform. There are approximately 140 meetings accurately prepared along with stakeholders from the industrial, financial, institutional and academic world. Among the topics covered by Ecomondo: technological frontiers and regulatory updates on the waste cycle, with the upcoming innovation of source-segregated collection of the textile fraction, which will begin on 1st January 2022; the role of digital technology in monitoring purification plants’ carbon footprint. The vision map and finance mechanism of the Green Deal, the true thematic setting of this Digital Edition. On the clean energy front, Key Energy presented a research carried out by Milan Polytechnic on the industrial effort that Italy will have to face to respect the strict new parameters on GHG emission, but there was also in-depth examination of the competitive advantage that the electrification of transport represents for Italian cities, as well the opportunities offered by renewables being enabled to emerge.