Goodyear South Africa has created a rule to safeguard all social and environmental responsibilities. The Zero mandate means no compliance to landfill waste and solvents.
“Working to improve every aspect of the tire manufacturing process is now an integral part of the company’s culture. It is
important that Goodyear is aware of the
impact tire production has on the environment,” reports the company.
Goodyear risk control manager Rene van der Merwe says: “We are emphasising the ‘reduce, reuse and recycle’ mantra. A significant, phased operational campaign was introduced in 2008 to boost awareness of waste and what is required to reduce it.”
The operation initiated a ‘war on waste’, which started with a recycling program that separated several waste streams, such as paper, cans and ink cartridges. In addition, scrap tires are also collected and recycled to be used as alternative fuels. The second phase implements weekly awareness sessions that focus on dumping dangerous materials.
Goodyear public relations manager Lize Hayward said, “Goodyear’s engineers will continue to look for ways in which to make better tires, in the most technologically advanced way and with the lightest impact on resources.”