Light-emitting diodes (LEDs) are making their rounds to various sectors and the jewelry industry will not be left behind.
Display cases help protect and highlight products and GE’s LEDs have hit Dublin, Ohio’s The Diamond Cellar. By replacing existing display case bulbs with GE’s Immersion® LED Display Case Lighting, the retailer was able to add sparkle to all facets of merchandise on display, while guiding a consumer’s eye throughout the cases to see the wide selection of jewelry in an effort to increase sales.
“The effect of the GE LED lighting on the jewelry is quite remarkable. It really does sparkle more than ever before, putting our products in the best possible light to attract attention,” says Ronald Croft, Jr., director of operations, The Diamond Cellar. “Plus, we’re benefiting from the efficiencies and long life that the GE system offers.”
Immersion LED Display Case Lighting uses advanced thermal management for cooler operation and it consumes as little as 7.8 watts per ft while producing higher lux levels per watt of energy used when compared with fluorescent. While halogen systems produce higher lux levels, the Immersion LED Display Case Lighting offers better optical control and nearly 80% energy savings, along with a long 50,000-hour rated life to reduce maintenance hassle and costs. The new LED lighting’s environmentally responsible design is not only energy efficient, but also RoHS compliant and doesn’t contain lead, mercury or glass.
“Jewelers know a lot about diamonds and gemstones, but what they may not realize is that lighting affects the way a consumer reacts to a piece, especially at first glance,” notes Joshua Gildea, product manager for LED Retail Display Lighting, GE Lighting. “Our Immersion LED Display Case Lighting is offered in sizes that increase in 6-inch increments to allow for an edge-to-edge fit inside cases to virtually eliminate the shadows that can occur with fixed-length fluorescent lamps. And the LED’s slim design allows for easy installation that makes upgrades seamless, causing little to no disruption to the consumer shopping experience.”
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