Solar Jooce has announced that it will start a “Solar for the Masses” campaign in an effort to heighten solar awareness in rural communities in Nigeria. The campaign is expected to kick-off in Abuja this May.
A statement from the company said the campaign is expected to last about 30 days, in order to create awareness for the potential of solar energy. The company’s initial ambitious target is to provide basic solar appliances to 3,600 homes within the 36 states, an average of 100 households per state.
Heading Solar Jooce is the former Minister of Science & Technology and a member of the Solar Energy Society of Nigeria, Major-General Sam Momah. "I believe strongly that Africa, which has remained at the bottom of the Human Development Index for centuries, will make a radical turn for the best when our world distinctly enters the Solar Age. The continent will be propelled into the First World by her comparative advantage in the supra-abundance of Solar Energy,” said Momah.
As a social enterprise, the main aim of Solar Jooce is to generate support to further its social and environmental goals. The company will be calling on corporate Nigeria to support the Solar for the Masses campaign year after year by "Sponsoring a Community" – until most of rural Nigeria is lit up.
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