Release
The first Chinese company to seal a global sponsorship deal with FIFA, Yingli Green Energy Holding Company Ltd., which holds the brand Yingli Solar, appointed SportsMark Management Group, a global sports marketing, corporate hospitality, and event management company, to develop Yingli’s sponsorship activation platform and corporate hospitality program for the 2010 FIFA World Cup South Africa.
Yingli Green Energy, a leading solar energy company and one of the world’s largest vertically integrated photovoltaic (PV) manufacturers, has become the first renewable energy company to sponsor the FIFA World Cup. By establishing this alliance with FIFA, Yingli Green Energy is working to further its strategic worldwide sponsorship marketing initiatives, in conjunction with the FIFA World Cup.
SportsMark has been selected to provide Yingli Green Energy with strategic planning and program development services around their new FIFA World Cup sponsorship. The scope of services includes initial consultation and sponsorship program activation, recommendations for hospitality program structure and design, ticket management, FIFA commercial display programs and other event activations. SportsMark is also expected to provide all hospitality operations, ticketing management and event management services for Yingli during the FIFA World Cup in South Africa.
Dr. Yaocheng Jason Liu, Vice President of Marketing for Yingli Green Energy, commented, “As one of the world’s leading solar companies, we are excited to be joining other world-class brands as an international sponsor of the FIFA World Cup. This sponsorship links Yingli Green Energy to the world’s most popular and passionately followed sport. We needed an agency that understands the FIFA World Cup™ and has deep knowledge and relationships inside FIFA and MATCH, and SportsMark was that agency. We look forward to leveraging SportsMark’s expertise in the development of our global hospitality, ticketing, and event management programs.”
“We are thrilled to be working with Yingli, and it is an honor to partner with the first China-based and the first renewable energy corporate sponsor of FIFA”, said Keith Bruce, President of SportsMark. “This assignment reinforces SportsMark’s growing global reputation in football sponsorship management and leading agency status in FIFA World Cup™ ticketing and hospitality. We look forward to working with Yingli and maximizing the impact of their sponsorship in the lead up to the FIFA World Cup™, as well as on- site in South Africa.”
SportsMark adds this appointment to its growing global football business, including their current role as the exclusive agent of MATCH Hospitality in the USA for the sale of the Official Hospitality Program of the 2010 FIFA World Cup South Africa, their role as the global event management agency for FIFA Partner Visa, the official global FIFA World Cup ticketing management agency for FIFA Partner Sony, and hospitality and event management services provider for US broadcaster Univision and Major League Soccer.
About Yingli Green Energy
Yingli Green Energy Holding Company Limited (NYSE: YGE), which holds the brand Yingli Solar, is a leading solar energy company and one of the world’s largest vertically integrated photovoltaic manufacturers. Yingli Green Energy develops, manufactures and sells photovoltaic modules to a wide range of markets, including Germany, Spain, Italy, Greece, France, South Korea, China and the United States. Headquartered in Baoding, China, Yingli Green Energy has more than 6,000 employees and more than 10 branch offices worldwide. Yingli Green Energy is publicly listed on New York Stock Exchange (NYSE: YGE). For more information, please visit https://www.yinglisolar.com.
About SportsMark
SportsMark Management Group is a global sports marketing, event management, and corporate hospitality company. Recognized in the industry as an award-winning sports event marketing firm, SportsMark excels in using the live sporting event as a marketing platform to strengthen and grow key business-to-business relationships for their Fortune 500 clients. SportsMark is the exclusive agent of MATCH Hospitality in the USA for the sale of the Official Hospitality Programme of the 2010 FIFA World Cup South Africa. Headquartered in the San Francisco Bay Area with offices in Vancouver, London, and Johannesburg, SportsMark is part of The Radiate Group, an Omnicom-owned network of best-in-class marketing services agencies (NYSE: OMC). For more information, please visit https://www.sportsmark.com.
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